Privacy Policy
1. Introduction and General Terms

Premier Online is committed to protecting your personal information and that of anyone you add to your Address Book when you interact with Premier Online's services. We want our services to be secure and enjoyable environments for our audience. This Privacy Policy relates to our use of any personal information you provide to us through the Premier Online website. In order to provide you with the full range of Premier Online's services, we are sometimes required to collect information about you.

This privacy policy explains the following:

  • what information Premier Online may collect about you;
  • how Premier Online will use information we collect about you;
  • when Premier Online may use your details to contact you;
  • whether Premier Online will disclose your details to anyone else;
  • your choices regarding the personal information you have provided to us;
  • the use of cookies on Premier Online website and how you can reject these cookies.

As set out above, Premier Online is committed to safeguarding your personal information and the personal information of others that you may submit from time to time. Whenever you provide such information, we store this is a secure database hosted in Europe. Your data is securely protected and your passwords are encrypted.

The website contains hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

The nature of the services offered on the Premier Online website means that from time to time Event Directors of events that you register yourself, or others from your Address Book for, may be provided with certain personal data from your Premier Online Profile (please see paragraphs 2-6 for more details). These Event Directors and the organizations they represent may have their own privacy policies, and we urge you to review them. They will govern the use of personal information you submit by entering the event(s) in question. We do not accept any responsibility or liability for the privacy practices of such third parties or their organizations and you acknowledge that you may register yourself or others for an event at your own risk.

2. What information will Premier Online collect about me?

When you sign up to participate in or receive a service from, including registering for a Premier Online Profile or Event Director Account, we may ask for personal information about you. This can consist of information such as your name, email address, gender, nationality, physical and or postal address, mobile number or date of birth etc. By entering your details in the fields requested, you enable Premier Online and its service providers to provide you with the services you select.

Please note that sometimes on particular web pages we may require you to provide additional personal information. When we do this we will specify further on these web pages why we are collecting your information and how it will be used. Premier Online also uses cookies (see paragraph 10 below for details) and collects IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet). We use analysis software to look at IP addresses and cookies for the purpose of enhancing your user experience. This information is not used to develop a personal profile of you and the log files are regularly purged. We also use your IP address to determine whether you are accessing the services from the UAE or not.

3. How will Premier Online use the information they collect about me?

Premier Online will use your personal information for a number of purposes including the following:

  • personal information including and limited to any or all of: your full name, age (on a specific day), gender, city and country of residence, nationality, t-shirt size and emergency contact name and number (if provided) may be provided to Event Directors of events you register for or make purchases from.
  • for "service administration purposes", which means that Premier Online may contact you for reasons related to the service you have signed up for, as set out in paragraph 4 below (e.g. to provide you with password reminders, website functions / features updates that may alter or enhance your experience, or to notify you that a particular service has been suspended for maintenance);
  • to contact you about a submission you have made to the website, including any content you provide.
  • to personalize the way Premier Online content is presented to you (e.g. if we may display personally specific advertising to you or);
  • IP addresses are used to identify the location of users, the number of visits from different countries and also to block disruptive use; and
  • to analyze and improve the services offered on e.g. to provide you with the most user-friendly navigation experience.

Where Premier Online proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.

4. When will Premier Online contact me?

Premier Online may contact you:

  • in relation to the functioning of any service you have signed up for in order to ensure that Premier Online can deliver the services to you;
  • where you have opted to receive further correspondence;
  • in relation to any contribution you have made to, e.g. through Premier Online Help Center, in an event rating etc;
  • to invite you to participate in surveys about Premier Online services (participation is always voluntary); and
  • for marketing purposes where you have specifically agreed to this or not opted out from this (see paragraph 5 below)

Local pages will give you detailed information about how Premier Online will contact you in relation to specific services.

Event Directors may contact you by using a Premier Online Event Director Mail Tool Service which permits them to send you up to two emails a day where content must be directly related to one of the Event Director's events you have signed up for. All content is reviewed by Premier Online to ensure compliance with the terms of the service, the event you signed up for is indicated in the footer of each email and the email is system generated; at no time if your email address revealed or accessible to the Event Director. It is not possible to opt out of these emails as registering for the related event warrants that you accept to receive them Any suspected abuse or comments regarding this system should be notified to our Online Help Center.

5. Will I be contacted for marketing purposes?

Premier Online won't contact you for marketing purposes, or promote new services to you unless you specifically agree to be contacted for these purposes, all contacts will be limited to either email or text messages and all such emails include an instant opt-out option.

6. Will Premier Online share my personal information with anyone else?

We will keep your information confidential and generally, we will only use your information within Premier Online. However, sometimes Premier Online uses commercial third parties to process your information (such as SMS results etc). Premier Online will require these commercial third parties to comply strictly with its instructions and Premier Online will require that they do not store, share or use your personal information for their own business purposes or otherwise. Premier Online does not and will not share your sign in credentials and/or personal contact information (defined as email, mobile number, PO Box, physical address) with anyone, this includes but is not limited to other Profile owners or Event Directors.

7. What if I am a user aged 16 or under?

If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to Premier Online's website. Users without this consent are not encouraged to provide us with personal information.

8. How long will Premier Online keep my personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant service. In the case that you wish to cancel your Premier Online Profile, once a profile is deleted a red flag goes on the database and, while people cannot use the personal information, it stays on the system for a period of one year for administration purposes before being deleted automatically. Where you contribute to Premier Online will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted. For example, Premier Online will only keep copies of entries to a competition for the duration of the competition. However other projects (e.g. results listings) are likely to have a longer, or even permanent, duration.

9. Changes to Premier Online's Privacy Policy

This privacy policy may be updated from time to time so you may wish to check it each time you submit personal information to the website.

10. Cookies Policy - Information Premier Online collects from you

a. What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Many sites do this whenever a user visits their website in order to track online traffic flows. Cookies record information about your online preferences and allow us to tailor the websites to your interests. Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalized services cannot then be provided to that user and accordingly you may not be able to take full advantage of all of features. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. During the course of any visit to, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

b. How does Premier Online use cookies?

Information supplied by cookies can help us to analyze the profile of our visitors and help us to provide you with a better user experience. For example: if on a previous visit you went to pages about triathlon, we might find this out from your cookie and highlight triathlon information on your second and subsequent visits.

11. Contacting Premier Online about this Privacy Policy

If you have any questions or comments about this Privacy Policy please contact our Online Help Center at